Fractional SEO Case Study: How We Grew an Alaska Tourism Business by 10X
What Was the SEO Challenge for Susitna Sled Dog Adventures?
Susitna Sled Dog Adventures struggled with limited online visibility despite being a popular seasonal tourism business. Technical issues, thin content, and a weak local SEO presence prevented the site from ranking for competitive tourism queries.
- Only 127 clicks per month, with an average search position of 30.7.
- Frequent host errors and site speed problems.
- Thin homepage with minimal service or location-focused content.
- Poor Google Business Profile visibility and limited reviews.
What Goals Did the Fractional SEO Campaign Aim to Achieve?
The objective was to make the site stable, competitive, and discoverable in both organic and local search results. The campaign also aimed to position the business for seasonal demand spikes.
- Eliminate hosting errors and technical SEO barriers.
- Improve rankings for “Alaska sled dog tours” and adventure-related searches.
- Build content that serves seasonal and evergreen queries.
- Strengthen visibility in the local pack and Google AI Overviews.
How Do Technical SEO Fixes Impact Tourism Websites?
Tourism websites often lose valuable traffic because of technical errors that block indexing and frustrate users. Fixing these issues provides the foundation for sustainable growth.
- Resolved host and crawl errors through cPanel adjustments.
- Improved site speed with caching, compression, and lazy loading.
- Optimized mobile usability and site security (HTTPS + Core Web Vitals).
How Was On-Site Optimization Applied to This Tourism SEO Case?
On-site improvements targeted keyword alignment, user experience, and content structure to ensure the site could compete with other adventure tourism providers.
- Refreshed homepage with geo-targeted service content
- Created siloed service and location pages enhanced with schema markup
- Built a clean internal linking structure to distribute authority across pages.
How Can Content Strategy Drive Seasonal Tourism SEO Growth?
Tourism demand is seasonal, making content strategy critical. By using data from Google Search Console, we built content tailored to user intent and seasonal spikes.
- “How to Train a Sled Dog” → +133% clicks.
- “Top Summer Hiking Trails” → +50% clicks.
- “Behind-the-Scenes Training” → +150% clicks.
- Seasonal campaigns: summer hiking content and winter sled tour guides.
Why Is Local SEO Essential for Tourism Businesses?
For location-based businesses, local SEO directly impacts bookings. A strong Google Business Profile and consistent local signals establish trust and visibility.
- Claimed and optimized the Google Business Profile with categories and photos.
- Collected and responded to customer reviews.
- Built local citations and niche backlinks from travel blogs.
- Published local press releases to enhance authority.
How Does AI-Optimized SEO Improve Tourism Visibility?
AI-driven results are increasingly shaping how users discover local businesses. Preparing content for Google’s AI Overviews helps capture early attention.
- Strengthened entity signals to appear in AI-generated summaries.
- Structured FAQs, pricing, and location details for AI readability.
What Results Did Fractional SEO Deliver in 90 Days?
Within 90 days, the fractional SEO campaign transformed the site from near-invisible to a high-performing traffic source.
- Clicks: 127 → 1,290 (+10X).
- Impressions: 5.37K → 56.4K (+10X).
- CTR: Stable at 2.3%, despite scaling clicks.
- Keyword Expansion: Ranked for non-branded and geo-specific searches like “Alaska sled dog tours Talkeetna.”
- Local Visibility: Improved rankings in the Google local pack and AI Overviews.
What Are the Key SEO Lessons from This Case Study?
This case proves that fractional SEO delivers fast, measurable impact for seasonal and local businesses.
- Fixing technical SEO first unlocks hidden potential.
- Seasonal and educational content drives sustainable growth.
- Local SEO optimization (GMB, reviews, press) builds authority.
- Schema and structured content prepare sites for AI-driven search.
- Fractional SEO offers 10X ROI within months, without long-term overhead.
Why Partner with Fractional SEO Consultancy Firm?
At Fractional SEO Consultancy Firm, based in Elk Grove, CA, we help local businesses and tourism operators achieve fast, measurable growth through fractional SEO services. Our flexible model ensures you only pay for the expertise you need — when you need it.